What do you do when the media and some bloggers misinterpret something you've said and the word spreads around something you didn't mean? You blog a response. That's what Jim Allchin has done quiet effectively with a recent media/blogger spat over what level of anti-virus protection Windows Vista users should expect to have.
This is an example of how companies can use blog. Get in the conversation. People do listen.
Posted by Loren at November 11, 2006 08:27 AM